AI Insights · Timothy · July 2025
Top 5 iOS Horror Games in New Zealand: Q2 2025
Explore the performance trends of the top 5 horror games on iOS in New Zealand for Q2 2025, featuring insights on downloads, revenue, and active users.
In the second quarter of 2025, the iOS horror game market in New Zealand showcased intriguing trends. Here's a look at the top five performers:
Black Mirror: Thronglets by Netflix, Inc. saw fluctuating weekly downloads, peaking at 1.8K in mid-April, and declining to 106 by the end of June. Revenue showed sporadic growth, reaching $20 in late May and mid-June. Active users peaked at 1.8K in April, experiencing a gradual decline to 157 by the quarter's end.
Granny from Dennis Vukanovic exhibited a steady increase in weekly downloads, starting from 111 and ending at 335. Its active users mirrored this trend, beginning at 245 and rising to 582 by June's conclusion.
Scary Teacher 3D by GenITeam LLC maintained consistent download numbers, with a slight increase to 170 by the end of June. Revenue saw minor peaks, with a maximum of $9 in early May. Active users remained robust, consistently hovering around 900 throughout the quarter.
Nightmare Puzzles: The Unknown from Ta Van Truong experienced variable revenue, with a notable increase to $77 in early June. Downloads were steady, averaging around 130, while active users increased from 354 to 490 over the quarter.
The Baby In Yellow by Team Terrible Limited had stable download figures, peaking at 138 in late June. Revenue showed a slight increase, with notable peaks in May and June. Active users saw a slight dip mid-quarter but rebounded to 194 by the end.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the horror game market in New Zealand. For more in-depth analysis, visit Sensor Tower's platform.
